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RevGems allows you to discover your most profitable marketing channels and where your most valuable customers are coming from. This enables you to double-down on the marketing activities that are working, and reduce, tweak, or completely abandon those that arenā€™t. Unlike other analytics tools, RevGems lets you measure your marketing in revenue ā€” not page views or other vanity metrics. And by revenue we mean actual revenue captured by your payment processor ā€” not some abstract ā€œestimated conversion valueā€. RevGems is particularly useful for subscription-based businesses with recurring payments (like SaaS) where the value of a customer isnā€™t determined by a single transaction, but by a series of transactions over the customerā€™s lifetime. The fluctuations in revenue due to upgrades, downgrades, failed payments and cancellations are automatically captured by RevGems and factored into the calculations that determine the effectiveness of each marketing channel. In addition, the conversion of free trials to paid (or churn) often happens when the user is offline and gets missed by traditional marketing analytics.